Trick or treat!

Women! They simply so better understand the game of socializing. I'm going Freudish today. Everything I do is based on gaining popularity and maybe a piece of love in the end. Sooner or later they defeat us. And I kind of like that. I'd rather find myself in the position being the underdog. It may sound like a trick or treat thing but it's true. According to Dibs women are taking an increasingly prominent role in the art of e-shopping. They cover all categories of e-shopping except for the stereo department (no wonder). The total amount seem to have grown to impressing SEK 53,9 billion. Not bad. I am not alone. Since women also seem to embody the social communities, Even a toddler can easily figure out that it is them (the women) whose feet we should give an extra foot massage every evening. This year's trick or treat spells e-n-g-a-g-e-m-e-n-t. Why can't we be more like them? Digital love 2 U all /Dgilander

Stop whining about dangerous online shopping or should I say cellphone shopping?

After 5 years of net-shopping people still keep warning me not to put too much trust in the electronic commerce. Even my own family. Their warnings won't keep my fingers off the keyboard. Yes, I've read about all the scary stories about the e-frauds and still here I go. I'm damn sure that I still will face the afternoon sun and breath the fresh air

It is a bit naive to paint the net-shoppers in black and white, people claims that one of the primary reason for the ”slow” uptake of ecommerce on the user's side has been the myth surrounding the security of online transactions. The few examples where security has been breached have been irrationally hyped in the media. The truth is that cyberspace transactions are more secure than the physical world. It's more likely to get robbed in the streets.

So when I ask people, noone has ever experienced the e-fraud phenomena, so why bother? Instead ask yourself, what net-shopping-behaviour means in the long run. More business, opening up better business opportunities, especially for middle-range and small companies. More jobs, more transactions. But new transaction technologies are already here to stay – through the cellphone.

As far as I can see there are no limits on this matter. What's next?

Social media – buzz word or a realistic marketing tool?

As we step in to the unknown digital future there is a vast variety of alternatives to take into consideration. In all this we still believe in the digital landscape. I've been looking all over the field to find answers. One of many issues remains to be highlighted. ”How can one strategically involve social media without losing consumer's faith in the brand”. I guess ”respect” isn't enough?